Vending machine choose wise purchase technology vending machine
As a powerful filler of network technology and retailing methods, vending machines have made up for many of the shortcomings of traditional retailing, such as handy adjustment of parts, statistical analysis of sales data, untimely stocking, limited time, and high operating costs, so vending machines have also become a hot item in the new retail market. How about using the advantages of vending machines wisely to create higher value? A clearer direction can be found from the three key words "people, goods and scenery".
People: What are the types of people using vending machines? Gender ratio, average age, spending power, hobbies and habits, which we need to take into account before investing in vending machines, to do a good job of early market research and data accumulation during the operation process, to make a more accurate portrait of consumers.
Goods: vending machines put what products, is based on the needs of the surrounding groups to decide, vending machine operators can choose to sell or joint operation, and subsequently in accordance with a certain percentage of the settlement, to minimize the accumulation of goods, in the selection of goods and add level, to ensure effective collocation, timely stocking.
Scenery: Because the part where the vending machine is placed has the advantage of being closed and timely, the vast majority of vending machines are installed in areas with closed areas, such as: subway entrances, theaters, campuses, hospitals, mass tourism scenic spots, etc. Vending machines are mainly installed and promoted in areas with high customer traffic and relatively closed scenarios, and are not in direct competition with other convenience store chains and stores.
Although fast food and door-to-door service have been well developed now, there is still a certain time lag effect to reach customer requirements. By effectively solving the relationship between people, goods and scenery, vending machines can better meet everyone's needs and give full play to higher values.
