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The business model of smart vending machines

"Internet of Things" is a hotly searched vocabulary in the past two years. When talking about the Internet of Things, some people will first think of the Coke vending machine launched in 1990. Its operation method is similar to that of modern vending machines-through the interaction of machine buttons. , To complete the communication between vending machines and people. At the same time, those vending machines also have Internet functions. Today’s vending machines are more advanced and have more comprehensive capabilities. Therefore, there are a variety of alternative modes. Now everyone mentioned "things". "Internet application", you can confidently point to the vending machine on the side of the road and say: "Look, this is the application of the Internet of Things! This is the epitome of many current business models of the Internet of Things."

1. Logistics→Supply→User

Imagine that there are a large number of such smart vending machines in a city. You can check every street and every subway station user's demand for retail food and beverages through the network terminal at any time. What a cool thing! Facts This has already happened. In the logistics link, it is also possible to understand the flow of these items through time recording or positioning, and to accurately monitor and distribute food, so it is called "smart" vending machine.

In addition, such a huge amount of traffic and demand distribution information is of high value. It is not only convenient for your own use, but also available to others, and you can also sell it at a good price.

2. Ads that can be remotely controlled

At present, many Internet of Things businesses will do this, because almost all Internet of Things information systems will have several display screens placed in public places: subway stations, BRTs, and railway stations. This is a value-added service from the underlying architecture. He Leer Not for. There is a screen on the smart vending machine with some advertisements on it. These advertisements can be edited remotely and adjusted in time via the Internet. At the same time, users can also play reward games on the screen after paying for goods, and even get reward goods. This has dig deeper into the information market: one screen, three uses.

3. O2O

O2O has been very popular recently, and there have been many doubts. Regardless of whether the QR code and group purchase are good or not, the O2O of the smart vending machine is not bad anyway. O2O here is through the online purchase function on the vending machine screen, you can buy some goods provided by the service provider, and after a period of time, users can go to the vending machine designated by themselves to pick up the goods with the verification code. This O2O effectively avoids most of the problems, such as channel development costs, operating costs, etc., because its O2O operation is based on its own supply chain.

4. Carry forward network advantages

A merchant tried to turn on the wifi function. Since these vending machines are all connected to the Internet, why not make them a wifi hotspot? In this way, they can cooperate with operators and mobile game merchants to make money from the mobile Internet. A small vending machine and a not-so-complex supply chain integrate so many models, which is quite like a big box office for a small movie. It proves once again that "competition among enterprises in the 21st century is a competition among business models."

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